Saint Louis Centre
Saint Louis
Centre
Saint Louis, Missouri
Mention the phrase "The Saint Louis Centre" to a lot of people in this beautiful city, and you will get a lot of opinion.
Mostly negative. They'll call it a waste, an example of poor design and planning and a dividing wall downtown. The only
thing they won't call it is a success.
I first noticed the Saint Louis Centre on my first day trip to the Gateway City in late 1999. I had taken the Metro
from the airport into town and got off at the Convention Center station. I rose to street level, looked behind me, and
there it was.
I wasn't very impressed by the dated entrance design, but I was rather impressed with the inside. The first level had a
few shops but was mainly used to access the second to fourth levels, where the real action was.
With much fanfare, the Saint Louis Centre opened in the mid-eighties in the hopes of drawing more people downtown.
It was four levels of stores, many new to the area, in a bright and clean environment under large barrel skylights,
flooding the mall with natural night. There were two ready made anchors as it was built between existing downtown
department stores Dillards and Famous-Barr. There was a large and vibrant food court on the fourth level. All signs
pointed to greatness for the mall.
But the mall was never really successful. I visited again in 2001 and noticed that many stores had closed and that foot
traffic had dwindled. A lot of the national chains had left and were replaced with local stores peddling tacky Saint
Louis memorabilia.
On this trip I also discovered another downtown destination, Saint Louis Union Station. The city's
old railroad station and shed was converted into a retail and entertainment facility complete with a lake and a Hyatt
Hotel. Granted, there were tacky Saint Louis souveniers there, but there were also tourists to buy them. It was
everything that the Saint Louis Centre wanted to be.
Then I visited for what I know will be the last time in 2003, when these pictures were taken. The mall was still
clean, white and flooded with light, but also very dead. The nearby convention center and dome were never sparkling
successes, but the mall was a downright failure.
Dillard's had closed and Famous-Barr was an unkept mess. The food court was all but empty as downtown workers who didn't
want to make the four level trek for a taco made alternate lunch plans. It seemed that the white elephant had fallen.
And many in the city cheered.
But why did it fail when other vertical malls such as Chicago's Water Tower Place and Seattle's Pacific Place flourish?
First, the design was not conducive to attracting pedestrian traffic inside. On Sixth Street, there were only one of
those gaudy glass entrances on each end. In the middle was an impervious wall. The side facing Seventh Avenue was
nothing more than four stories of concrete resembling something out of the eastern bloc. Here, the entrances were small
and camouflaged into the urban landscape. Many residents felt that it and its skywalks also created a psychological
wall, dividing downtown Saint Louis in half. There was a lot of resentment because of this, and recent news that
developers were wanting to tear down the skywalk to the old Dillard's was met with cheers.
A developer has purchased the old Dillard's building and hopes to convert it to a boutique hotel and small shops, the
kind of development downtown needs. And, recently, the mall was auctioned after Haywood Whichard, grim reaper of malls,
defaulted on payments. What happens here on out is anyone's guess though many seem hopeful that soon the wall downtown
will come down. All that I do know is that on my last visit, I knew the mall was a goner. I'm glad I took the pictures.
Soon, that may be all that remains of the Saint Louis Centre.
Links
-Image from TerraServerUSA.com.
Questions, corrections, clarifications or additional info? Contact me at spaldingcm@hotmail.com.
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