© 2005 Christopher M. Spalding
Huntsville, Alabama is a major high tech and government city, and its airport reflects that.
With over 8,000 acres, an 8,000' runway (presently being extended to 12,600') and a 10,000'
runway (also to be extended) HSV has plenty of potential one day to be a major airline hub.
The infrastructure is in place, but a new terminal could be added to the south and between the
runways. The new terminal would be based on the modern design of the present, though it
would feature four concourses with a monorail connecting them and a large, arching skylight
over the lobby of the main terminal.
The new main terminal would feature a shopping mall, and several food courts and shopping areas
will be scattered throuout the facility. With aesthetics in mind, the area within the box
of the councourses will be landscaped with area trees and flora, providing the connecting
passenger a short escape from a busy world.
© 2005 Christopher M. Spalding
The Newport News-Williamsburg Airport of Virginia has always seemed an obvious place for
an airline hub. Located in the 1.7 million person Hampton Roads metro area, there seems to be
more than enough travelers to support good O&D numbers. It's proximity to the cities of
Norfolk, Richmond, and Washington, DC is a plus, as well as its location midway up the
Atlantic seaboard, making it perfect for those lucrative east coast connections.
The new terminal required would be based on the design of the present concourse, made into
three separate crosses connected to a separate main terminal. All buildings will be
connected by an extensive above ground monorail system.
Again, much thought will be given to aesthetics. Riders on the monorail will pass over lush
gardens and serene lakes on their journey to the concourses. The terminal and concourses,
with their high ceilings, will be bathed in natural sunlight.
© 2005 Christopher M. Spalding
Madison is a medium sized town, the capital of Wisconsin, and the home of the University of
Wisconsin. Although the city is considered medium, its over fifty thousand college students
make for an abundance of activities. And a potential for acceptable O&D numbers.
The terminal design is suited for aircraft flying to essential small areas in the midwest.
These routes are invariably thin and require smaller aircraft to provide sufficeint yields.
The focus of this terminal are the many regional gates, with only a few mainline gates,
following the trend of other midwestern hubs such as Cleveland and Cincinnati.
© 2005 Christopher M. Spalding
In the tradition of the United Center and the USAirways Arena, AirTran Airways puts its name
into the field of major airlines by lending its name to this new 20,000 seat arena.
The exterior, highlighted by the new, more formal colors of AirTran Airways, will have as a
centerpiece a five level atrium. The inside floor can be used for anything from basketball
games to rodeos to conventions.
Three levels of seating (Courtside, Mid-Level, and Mezzanine) make any seat in the building a
good one, as well as the fifty skyboxes surrounding the court, giving any sports fan their
favorite view of the action.
Two restaurants are placed on opposite sides of the arena, affording unobstructed views of
the action for all of their patrons.
© 2005 Christopher M. Spalding
The trademark of any American city is their skyline. A fine mix of old, classic structures
among new, bold and innovative towers instills pride in any locale. This skyline, an
originally designed modern collection of skyscrapers with five in the fifty to sixty story
range, is one of those.
The tallest buildings, from left to right, are the AirTran Tower followed by the twin towers
of the Ritz-Carlton Hotel and convention Facility. Next is the city government center
known as Five-Hundred Fortune Boulevard. The final modern and spire topped building is the
Spalding Tower, a fifty-five story tower serving as the fictitous headquarters of Studio CMS.
© 2005 Christopher M. Spalding
The old days of city halls and county courthouses seem to have passed, and they have been
replaced with government plazas and justice centers, each serving a wide range of municipal
functions. It is by this design that the Government Center was created.
Municipal government and judicial functions have been consolidated into one building, lowering
costs and the resulting tax burden on the people. But its design is also one of lasting
appeal, much like the old classic courthouse domes of yesteryear. Instead of a dome, however,
the Government Center contains a triangular steel crown, used for both stability and
aesthetics. At night, it is lit like a shining jewel over the city's downtown skyline.
Municipal functions can be streamlined in a facility such as this. And the lower levels
provide space for shops and restaurants, once again moving the facility away from the
utilitarian design of ages ago and into a more inviting facility for the people.
© 2005 Christopher M. Spalding
AirTran Airways has been a relative post-deregulation success. After some tragedies as ValuJet,
they have emerged as a major player in the low fare airline arena. As their routes and
fleet expand, also does the need for a new livery.
AirTran Airways' new business style of livery exhibits a large version of what would be their
new (and surely controversial) setting sun/"A" logo. It is lightly repeated on the tail. The
blue and beige tie in the colors, presenting a more formal representation of the airline as
they take on more business routes up and down the east coast.
This livery goes back to AirTran's roots, leisure routes for leisure travelers. The red "A"
cheatline waves its way down the fuselage and onto the tail. It is underscored by the green
color predominent on their aircraft today. Three scenes of destination cities (these differ
from aircraft to aircraft) serve as flying postcards on the vertical stabilizer.
© 2005 Christopher M. Spalding
Dominion Airlines exists only in these pages. It is envisioned it as a purely regional
airline, independent of a larger carrier (like a Midwest Express) specializing in business
traffic up and down the east coast. Their hub would be the Newport News-Williamsburg
International Airport. Its livery in dark blues with smooth lines is formal in reflection
of the high yield passengers it targets.
© 2005 Christopher M. Spalding
Mesaba Airlines is one of the oldest and largest regional carriers in the country. Yet they
have no livery, real logo, or image of their own. Northwest Airlines dictates everything
about them. But one day if ever the ties are loosened, I thought that the airline could
utilize a mixture of formal and casual elements in their livery. Their logo is an M shaped as
a bird, a symbol found in most outdoor drawings done by children. It has been updated and
stylized and serves as the focal point of the livery. A whole flock of them flutter across
the tail, conveying movement through the air.
Pictured above are two planes I would like to see Mesaba add to their fleets.
The Fairchild 328Jet would be the perfect replacement for those nasty Saab 340s, and the
Fairchild 728Jet would be perfect for when Northwest (inevitably) takes back the Avro RJ-85s
or their own use.
© 2005 Christopher M. Spalding
Northwest's present livery is full and original. But like all liveries, good and bad, there
comes a time for change (unless you're American Airlines.) And when that day arrives, I have
envisioned the simple yet exciting new color scheme for the great airline of the north.
The new white background enhances Northwest Airline's image as "snowbirds" while the tails,
following tradition, remain a sharper shade of red (this makes them easier to see against the
famous white background of Minneapolis in the winter.) But, the brilliant and original
compass logo has remained, although a new oversized and stylized version showing a blue sky
within its borders has been adopted.
The most striking difference is the introduction of the "NW" ribbon. Acting as a cheatline,
it twists and turns toward the front in the form of an N and W. It waves its way down the
fuselage, showing movement even when the aircraft is idle.
Shown here are a 757-200N, a 717-200 (which I hope Northwest will add to their fleet in the
future) and an Avro RJ-85, operated by Mesaba Airlines.
© 2005 Christopher M. Spalding
Type
Class
Layout
Levels
Parking
Stores
Square Footage
Features
Lifestyle Center
Regional
Open-Air
One
All Surface
50
800 000
- 1 Full Line Department Store
- 5 Big Box Anchors
- 20 Movie Theaters
- 7 Unit Food Court
- Reflecting Pools Throughout
- Adjacent to the Acropolis Amphitheater
© 2005 Christopher M. Spalding
Type
Class
Layout
Levels
Parking
Stores
Square Footage
Features
Mixed-Use Center
Super Regional
Enclosed
Three
Surface & 2 Decks
200 (120/80)
1 850 000 (1 100 000/750 000)
- 7 Full Line Upscale Department Store Anchors
- 2 Plazas Connected by a Monorail System
- Outdoor Entertainment Center
- 18 & 8 Unit Food Courts
- Part of a Greater Commercial Park
- 2 Office Towers
© 2005 Christopher M. Spalding
Type
Class
Layout
Levels
Parking
Stores
Square Footage
Features
Shopping Mall
Regional
Enclosed
Two
All Surface
65
650 000
- 3 Full Line Department Store Anchors
- 8 Unit Food Court
- Indoor Waterfall
© 2005 Christopher M. Spalding
Type
Class
Layout
Levels
Parking
Stores
Square Footage
Features
Hybrid Center
Super Regional
Indoor & Outdoor
Two
Surface & 2 Decks
155
1 600 000
- 5 Full Line Department Store Anchors
- 1 Big Box Anchor
- Outdoor Amphitheater
- Outdoor Main Street Shopping Village
- 25 Movie Theaters
- 21 Story Hotel
© 2005 Christopher M. Spalding
Type
Class
Layout
Levels
Parking
Stores
Square Footage
Features
Urban Mixed-Use Complex
Super Regional
Enclosed
Four
Surface & 2 Decks
250
2 750 000
- 8 Full Line Upscale Department Store Anchors
- 22 Story Office Tower
- 16 Story Office Tower
- 25 Story Hotel and Casino
- Puget Sound Exhibition
- 6 Acre Theme Park
- 18 Unit Food Court
© 2005 Christopher M. Spalding
Type
Class
Layout
Levels
Parking
Stores
Square Footage
Features
Urban Center
Super Regional
Indoor & Outdoor
Two
Surface & 1 Deck
100
1 000 000
- 3 Full Line Upscale Department Store Anchors
- Urban Main Street Setting
- 10 Freestanding Restaurants
- 20 Movie Theaters
- Outdoor Entertainment Center
- 8 Unit Food Court
© 2005 Christopher M. Spalding
Type
Class
Layout
Levels
Parking
Stores
Square Footage
Features
Power Lifestyle Center
Regional
Open-Air
One
All Surface
50
900 000
- 2 Full Line Department Store Anchors
- 9 Big Box Anchors
- 14 Movie Theaters
- Redevelopement of South Huntsville Square
© 2005 Christopher M. Spalding
Type
Class
Layout
Levels
Parking
Stores
Square Footage
Features
Shopping Mall
Regional
Enclosed
Two
All Surface
110
950 000
- 3 Full Line Department Store Anchors
- 12 Unit Food Court
© 2005 Christopher M. Spalding
Type
Class
Layout
Levels
Parking
Stores
Square Footage
Features
Shopping Mall
Regional
Enclosed
Three
All Surface
100
700 000
- 3 Full Line Department Store Anchors
- 10 Unit Food Court
© 2005 Christopher M. Spalding